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“In God we trust. All others must bring data.” This quote, made by W. Edwards Deming, refers mainly to the importance of data measurement and analysis when doing business. The quote has become popular in fields such as business, science, and academia, where data analysis and evidence-based decision-making are highly valued. At BMGI we believe tools are just a means to achieve the end results. Using data for better decisions and predictions has been cornerstone of BMGI’s data analytics focus. As an organization your requirement can fall into any of the four buckets of data analytics.